Clothing store history
Next, I am going to
mention 4 most relevant clothing stores in the city which are: Alby Store,
Marathon Sports, Super Éxito, RM El Dorado.
Alby Store
Before
Alby Store is a
clothing trading company for women, men and children, founded in the city of
Guayaquil approximately 18 years ago, in order to satisfy the needs of
consumers. Alby Store is a recognized clothing and accessories store, founded
in the City of Guayaquil in 1993. This started its commercial activity with 3
clothing distributors located in the Bay, Downtown, with the name of Albita.
Thanks to the impact and reception of the market, it has managed to increase
its participation in it, giving way to expansion in the commercial area, and
therefore to growth in it.
After
Currently we find Alby
Store stores in some well-known places in the city, among these; Mall del Sur,
Parque California, City Mall, Florida, in addition to these, it has 3 stores in
the center of the town. The company offers a wide variety of clothing products,
allowing us to expand them in the market by delivering quality and better
prices, achieving customer satisfaction with the good service of our
collaborators. Alby Store has focused its products on the middle-class market
in our country. In Ecuador, there are 9 points of direct sale to the public
between Guayaquil, Durán and Daule and with more than 500 thousand Holders of
the Alby Store Discount Card.
Bargains
In Alby Store we will
find the biggest discounts. In Alby Store you have all the catalogs so that you
do not miss out on any Alby Store promotion or any other business in the
Clothing, Shoes and Accessories category. There is currently an Alby Store
catalog. The latest Alby Store catalog is called "Alby Promotions"
where you will find different very favorable, recommended prices and there are
even discounts of 10%, 20%, 30%, among more, that depends on the client what
they are going to buy so that be satisfied with the purchase of clothes or
shoes, etc.
Advantages
- Verification: Customers will be able to analyze and observe all the characteristics of the product at the moment.
- Customer loyalty: you can convince them that the store is the best in that sector and above all get their loyalty
- Complexity in the sale of these products: Buying in the store it is easier to invest in transportation to the store or supermarket where the garment is displayed, at a more accessible cost.
Disadvantages
- Time: According to Expansión, to acquire consumer goods with high demand and a short useful life in a store, an average of two hours is required.
- Hours: they are subject to opening and closing hours and modalities for special restricted dates.
- Crowds: it involves queuing to pay, to park or even to inquire about a product and on sale dates not finding the product for which you are assisting.
Marathon Sports
Before
Marathon Sports is an
Ecuadorian company that manufactures and distributes sports clothing and
accessories. It was founded in Quito on May 2, 1981 and is the most important
in the country. The first warehouse, of more or less 100 m2, was opened on that
date on Av. Amazonas y Pinto. At the end of 1981, two more stores were opened;
Shortly after, a fourth warehouse was inaugurated in the same shopping center
and in December 1982. Since 1994, it has equipped the Ecuadorian soccer team and,
since its foundation, the main Ecuadorian athletes. In addition to
manufacturing, it imports, distributes and markets international brands of
sports apparel and accessories such as Adidas, Nike, Puma, Diadora, Wilson and
Joma.
After
There are currently 88
Marathon Sports stores in Ecuador. Marathon Sports also has stores outside of
Ecuador, it is the case of stores in Lima (Peru) and runs a virtual store that
offers personalized soccer jerseys of Ecuadorian teams and also offers a store
of printed shirts for children and adolescents Marathon Teleshop Sports.
Marathon Sports is the company's main sportswear distribution channel.
Currently equips Barcelona and Independiente del Valle and supplies foreign
clothing to the University Sports Club. It is also in charge of distributing
the official merchandising of the national team and the teams.
Bargains
In Marathon Sports we
will find the biggest discounts. Tiendeo has all the brochures so you don't
miss out on any Marathon Sports promotion or any other business in the Sports
category. There are currently two Marathon Sports catalogs on Tiendeo. The
latest Marathon Sports catalog is called "January Sales" where you
will find different very favorable, recommended prices and there are even
discounts of 20%, 30%, 50%, among more, that depends on the client what they
are going to buy for so that you are satisfied with the purchase of clothes or
shoes, etc.
Advantages
- Market Share: Excellent customer service through the implementation of a function manual, all Marathon Sports employees have a function manual, which requires quality customer service.
- Advertising: They publicize their benefits and advantages as well as the new models that they advertise. Part of your advertising strategy is the use of famous people.
- International recognition: In 2009 The World Confederation of Businesses awarded the ¨The Bizz Awards¨, because it has become the most relevant sports brand in Latin America.
- Loyalty Website: Marathon through the website marathon- sports.com, offers a full-time user service of its products offered in all its stores locally and nationally.
Disadvantages
- It does not have different clothing designs: since the sports brand uses the same clothing design, that is to say, what is “fashionable” but there are people who do not like to be in fashion and want normal clothes, so it would be good for Marathon Sports to sell normal, sports clothing that has the same brand and the same quality, but since it has only one design, a percentage of people will not buy because the customer will not find what they want.
- Another disadvantage would be the price: since there are clothes that are priced a bit high and we can see that there are customers who find clothes that they like in Marathon Sports but do not buy since the price of these garments are a bit high, thus We can say that customers are very sensitive to value.
Super Éxito
Before
Súper Éxito was
created in 1990 in the city of Guayaquil. Super success has focused its market
on the typical middle class of our country. Súper Éxito is recognized
nationally for presenting the best in clothing trends. With stores in the main
cities of Ecuador, it has become the favorite place to go shopping with the
family. Super Éxito has 18 stores nationwide in:
Guayaquil, Quito, Quevedo, Machala, Manta, Portoviejo and Santo Domingo. The administration was recognizing in the
course of the years the weaknesses of the production, for this reason
international companies were sought to help solve the deficiencies in the
national sphere.
After
Súper Éxito is a large
clothing store that offers national products with the best prices. Súper Éxito,
is a large national clothing store that has the best prices in the market, with
a modern and urban approach, showing collections for men, women and children.
As one of the largest in the country, it has been recognized for showing
constant rotation of products that reflect current trends. When it comes to
trends, variety and excellent prices, it is best to visit Super Éxito, which
also has large stores where you can find collections in different lines to
dress according to any occasion.
Bargains
In Super Éxito we will
find the biggest discounts. You can periodically review the Super Éxito online
catalog on its website and take advantage of promotions and discounts. You can
also follow on social networks, such as Facebook, Twitter and Instagram, you
will be among the first to know the updated collections and the attractive
promotions that Súper Éxito is always launching to satisfy the tastes of its
most loyal followers. The latest Super Éxito catalog is called "Tropical
Offers" where you will find different very favorable, recommended prices
and there are even discounts of 30%, 50%, among more.
Advantages
- Security: Products that still lead sales are those of large size or value.
- Personal advice: Many employees have a vocation for service and, for some users, an orientation about the product they wish to purchase is necessary.
- Walk: Recreational outings that include shopping are an activity that is maintained. Sometimes they are a good excuse to see friends or family.
- Guarantee: In the same sense as the above, there are those who seek the confidence of a direct deal with another person who ensures support in case of breakdowns or inconveniences.
Disadvantages
- Delays to arrive: Many stores are located in city centers, where the traffic flow is intense, as well as the number of people. Delays, noise and the stress of driving are obstacles if you go to these spaces.
- Total time: In addition to transit, the lines to enter, choose products or pay at the cashier add up to an amount of time. When there is a rush, it is not advisable to go to a store.
- Hours: In the case of wanting to look at products early in the morning or when it is already night, most of the traditional shops are not open.
RM El Dorado
Before
RM, is a chain of
textile stores founded in 2007, started as a small clothing manufacturing
company in the city of Guayaquil, aimed at offering a quality product coupled
with current styles and fashion; The added value in the innovation of its
models and quality in its garments led to its demand increasing considerably,
seeing the need to expand its physical space and machinery in the industrial
sector of said city. It has 18 stores nationwide in the cities of Ambato,
Babahoyo, Esmeraldas, Guayaquil, Ibarra, Latacunga, Quito and Machala, with
which it has been in the market for 10 months and is strategically located in
Paseo Shopping Machala.
After
In RM all the stores
are oriented to offer fashion at convenient prices, offering a wide variety of
clothes with styles and trends so that the RM customer and his whole family can
find the best options to dress every day with the best quality and good price.
The distribution of the garments in RM is designed under a concept of internal
navigation by sections and departments where the client can easily locate the
collections, discounts and special prices. The same ones that are made up of:
Ladies Clothes: Girls, youth and classic, Gentlemen Clothes: Boys, youth,
classic, Boys and girls Clothes (school and pre - school), Intimate Clothes
(women, men and children), Footwear (women, men and children) and costume
jewelery.
Bargains
Customers also have RM
Direct Credit, a form of payment that allows them to defer their purchase for
up to 12 months and obtain special benefits: 10% discount on their first
invoice, 10% discount on the week of their birthday, exclusive and personalized
promotions. In addition, in RM, with direct credit you get an additional 10%
discount on ALL purchases. In RM brings discounts of 20%, 30%, 50% in all
categories of clothing, footwear and accessories of stores nationwide. The
latest Fashion RM catalog is called "Selection of Promotions" where
you will find different very favorable prices, recommendable.
Advantages
- Defer your payments up to 12 months
- 10% discount on your first purchase
- 10% discount on birthday week
- Protected Credit
- Exclusive promotions
Disadvantages
- Fixed expenses: We are talking about multiplying expenses by almost 10 when we are going to set up a store. Take into account the rental of the premises, possible works, municipal permits, taxes and fees. In addition, you may need to hire staff to serve customers, especially if your hours are very long.
- Hours: The hours are fixed, in person, you have to have a good appearance, be prepared to work on holidays, Christmas and some Sundays.
Personal history
I remember when I went
with my family to Marathon Sports to buy sportswear and also some shoes and I
can say that the attention was very good since there was a boy who received us
very kind and was advising us as much as sportswear, shoes, among more, that
they are of very good quality, a good brand and he also told us that there were
some things that were on sale so he was showing us which were the sports
clothes, shoes, the more that were on discount and I can say that in the end we
did buy what we wanted and also they had told us that the products we carry are
on a discount.
Vocabulary list of the most common problems a person must have when shopping
1.- Budget: a plan that shows how much money you have and
how you will spend it.
Example: People who
don't budget and buy super expensive clothes will eventually have their
clothes, but at the same time lose out.
2.- Disorganization: irregular and methodless behavior
Example: When customers go shopping, they do not see a
good organization sometimes by the workers since they do not have order in the
store
3.- Agglomerations: large, messy group of people or things
Example: When people
go shopping, let's say on a holiday, there are always crowds of people in the
stores.
4.- Scarce: That you have something in little quantity or
in a quantity less than what is considered necessary or usual.
Example: When
customers go to buy clothes and see that the clothes, they wanted are scarce,
the customer usually becomes impatient because of the delay of a product
5.- Attention: It refers to all the actions implemented for
customers before, during and after the purchase
Example: Most of the customer service is usually not
good and there may be discussion between the worker and the customer
6.- Delays: Delay in a process or activity.
Example: Customers
usually take a long time to get to the store because they tend to see a lot of
traffic on the streets
7.- Weather: Period as specified; if not, it is understood
that it is long
Example: Time is one
of the problems of customers since they tend to arrive late to the store since
they can see a family problem
8.- Distrust: Lack of trust
Example: Mistrust is
often enough for customers since they do not know if the clothes are of good
quality and have me fooled
9.- Behaviour: Way of behaving a person in a certain
situation or in general.
Example: When
customers are shopping, sometimes workers do not have a good behavior towards
customers and for this reason conflicts arise
10.- Service: A set of activities that seek to satisfy the
needs of a client.
Example: People when
they go to buy sometimes do not give a good service and, in the end, they
usually have problems
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